20th Century Fox doesn't have movie content on the iTunes Store yet, but that would definitely seem to be a big way to make a splashy introduction of it. I've also wondered, though, if the "multimedia extravaganza" of "The Force Unleashed" is supposed to be sufficient for this year when combined with the new "making of" book... or maybe, as I said, I'm just worried that, just as some made a big deal of sticking with their laserdisc players and "true" versions of the movies, some would make a big deal of sticking with their DVD players...